Inspired by the 1920s German Bauhaus movement, ITC Avant Garde Gothic was designed by Herb Lubalin and Tom Carnase in 1970. The typeface design was based off the logo Lubalin created for Avant Garde magazine. One cool thing I like about Avant Garde is all the crazy alternate characters it contains like the sloped A and V, although it’s easy to go too far with the alternates—Ed Benguiat once said, “The only place Avant Garde looks good is in the words Avant Garde.” Avant Garde is famously used in the Adidas logo.
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