Typewolf

Type Pairing Lookbooks

A curated collection of typeface palettes that show you how to get a certain look by using fonts from Typekit, Google Fonts, Monotype Library Subscription and indie foundries

You probably come to Typewolf to do font research. You have a certain look in mind and then you browse Typewolf to discover fonts that will give you that look. You are attempting to find fonts that pair well together, but you also want to use some combinations that haven’t been done to death.

This research process takes a ton of time. Especially if you need to come up with multiple design directions or if you are tied to using a specific font service like Typekit or Google Fonts. This is where the concept of lookbooks comes in…

The lookbooks are a shortcut. Think of them like a more curated and expanded version of Typewolf. The lookbooks show you how to achieve a certain look with a carefully selected palette of typeface pairings.

The product concept was inspired by fashion lookbooks. Fashion lookbooks show you how to pair clothing items to achieve a certain style. They might show how to get a trendy look by buying clothes from Prada, but then also how to get that same look on a lower budget at Target. Replace clothes  with fonts  and Target  with Typekit, and that will give you a rough idea of the concept behind this product.

There are four lookbooks available—each lookbook focuses on a certain look (a style or trend) and then shows how to achieve that look using a palette of typeface pairings. There are 12 type palettes included in each lookbook—three from indie foundries, three from Typekit, three from the Monotype Library Subscription and three from Google Fonts.

Each lookbook comes with 12 unique typeface pairing palettes

  • Learn exactly how to pair the typefaces with recommendations for a logo, headlines, body text, navigation and more
  • Use the palettes to quickly come up with the typeface selections for your design project
  • Designers are often tied to using a specific font service, so there are multiple font options included—three from Typekit, three from the Monotype Library Subscription, three free options from Google Fonts and three premium choices from the hippest indie foundries

Each lookbook is based on over 100 hours of typeface research

  • Expands way beyond the fonts featured on Typewolf—I dig deep into the libraries of the most renowned foundries to find less-commonly used typefaces that will give your brand a distinctive look
  • Rest assured these are carefully considered pairings that will create a harmonious design—I have spent thousands of dollars on fonts while narrowing down the best choices
  • Save hours of time—essentially like hiring a type consultant to do the typeface selection part of your project for you

Each lookbook also includes 50 full-size, high-resolution screenshots from Typewolf showing examples of the specific look

  • Use the screenshots for inspiration and to gather further ideas on how to execute the look after you have your type selections nailed down
  • The screenshots can also be used to create a custom moodboard to present to clients, creative directors or upper management

All four lookbooks will be available later in 2018 for $39 each…

Note: These features are subject to change as this product is a work-in-progress.

Frequently Asked Questions

How are these lookbooks different than browsing Typewolf to come up with type selections?

Think of the lookbooks like a more curated and expanded version of Typewolf. I’ve featured around 700 fonts on Typewolf, yet there are thousands upon thousands of professional, high-quality typefaces out there that have never been featured on the site before.

So much of what you see on Typewolf is the same few fonts used over and over again. Designers oftentimes just end up copying what they see other designers doing, which leads to fonts becoming overly popular. The lookbooks will help you avoid that problem by focusing on fonts that aren’t overused. And you don’t need to worry about ripping off other people’s designs—these type pairing palettes are meant to be integrated into your own projects.

Rather than browse through a random mix of design styles, the lookbooks are categorized into specific looks/trends. So if you know the general visual direction your project is heading in, you can quickly explore options geared directly towards that aesthetic. The type palettes are also organized by the font service they are available on—there are options for Typekit, Google Fonts, Monotype Library Subscription and indie foundries. That way you won’t waste time browsing fonts that you won’t end up being able to use in your final project.

And finally, the type pairings are all carefully hand-selected based on many, many hours of research. You can feel confident the type selections will always lead to a harmonious design.

What format do the lookbooks come in?

The lookbooks are in PDF format.

What is a typeface palette?

A typeface palette is a collection of two or three font families that are complementary to each other. The palette visually demonstrates how the fonts can be combined. Think of it like a color palette, but with fonts.

Are there any free fonts mentioned in the lookbooks or do I need to purchase all the fonts?

Each lookbook includes three pairing palettes that use fonts freely available on Google Fonts. Monotype Library Subscription and Typekit both have plans available for less than $10 a month. The selections from the indie foundries will be the most expensive and are considered the premium option.

Are the fonts available as web fonts?

Yes—all of the fonts mentioned in the lookbooks are available as web fonts. Monotype Library Subscription recently made their entire library available for use online.

How does purchasing work? Is it secure?

Payment is made quickly and securely through Gumroad using either a credit card or PayPal. I do not store or have access to any of your credit card information. There are no accounts to sign up for and the entire checkout process takes about 30 seconds. The product is delivered instantly after payment and I offer a 30-day money-back guarantee if you aren’t happy with your purchase for any reason.

I previously purchased the Flawless Typography Checklist—will I get these lookbooks for free?

Yep! Just log in to your account and you will have access to them. Visit this page for additional help.