A curated collection of typeface palettes that show you how to get a certain look by using fonts from Typekit, Google Fonts, Monotype Library Subscription and indie foundries
You probably come to Typewolf to do font research. You have a certain look in mind and then you browse Typewolf to discover fonts that will give you that look. You are attempting to find fonts that pair well together, but you also want to use some combinations that haven’t been done to death.
This research process takes a ton of time. Especially if you need to come up with multiple design directions or if you are tied to using a specific font service like Typekit or Google Fonts. This is where the concept of lookbooks comes in…
The lookbooks are a shortcut. Think of them like a more curated and expanded version of Typewolf. The lookbooks show you how to achieve a certain look with a carefully selected palette of typeface pairings.
The product concept was inspired by fashion lookbooks. Fashion lookbooks show you how to pair clothing items to achieve a certain style. They might show how to get a trendy look by buying clothes from Prada, but then also how to get that same look on a lower budget at Target. Replace clothes  with fonts  and Target  with Typekit, and that will give you a rough idea of the concept behind this product.
There are four lookbooks available—each lookbook focuses on a certain look (a style or trend) and then shows how to achieve that look using a palette of typeface pairings. There are 12 type palettes included in each lookbook—three from indie foundries, three from Typekit, three from the Monotype Library Subscription and three from Google Fonts.
Note: These features are subject to change as this product is a work-in-progress.
Think of the lookbooks like a more curated and expanded version of Typewolf. I’ve featured around 700 fonts on Typewolf, yet there are thousands upon thousands of professional, high-quality typefaces out there that have never been featured on the site before.
So much of what you see on Typewolf is the same few fonts used over and over again. Designers oftentimes just end up copying what they see other designers doing, which leads to fonts becoming overly popular. The lookbooks will help you avoid that problem by focusing on fonts that aren’t overused. And you don’t need to worry about ripping off other people’s designs—these type pairing palettes are meant to be integrated into your own projects.
Rather than browse through a random mix of design styles, the lookbooks are categorized into specific looks/trends. So if you know the general visual direction your project is heading in, you can quickly explore options geared directly towards that aesthetic. The type palettes are also organized by the font service they are available on—there are options for Typekit, Google Fonts, Monotype Library Subscription and indie foundries. That way you won’t waste time browsing fonts that you won’t end up being able to use in your final project.
And finally, the type pairings are all carefully hand-selected based on many, many hours of research. You can feel confident the type selections will always lead to a harmonious design.
The lookbooks are in PDF format.
A typeface palette is a collection of two or three font families that are complementary to each other. The palette visually demonstrates how the fonts can be combined. Think of it like a color palette, but with fonts.
Each lookbook includes three pairing palettes that use fonts freely available on Google Fonts. Monotype Library Subscription and Typekit both have plans available for less than $10 a month. The selections from the indie foundries will be the most expensive and are considered the premium option.
Yes—all of the fonts mentioned in the lookbooks are available as web fonts. Monotype Library Subscription recently made their entire library available for use online.
Payment is made quickly and securely through Gumroad using either a credit card or PayPal. I do not store or have access to any of your credit card information. There are no accounts to sign up for and the entire checkout process takes about 30 seconds. The product is delivered instantly after payment and I offer a 30-day money-back guarantee if you aren’t happy with your purchase for any reason.
Yep! Just log in to your account and you will have access to them. Visit this page for additional help.