Grad is a serif typeface originally designed by Phil Martin and later updated by Mark Simonson. Phil Martin based the design off of Century Schoolbook but set out to give it a more contemporary look. Grad was originally created as a bitmap font which didn’t make it very usable for modern typesetting purposes. In 2004, Mark Simonson recreated the typeface from the ground up in a digital version with a few new added flourishes. Grad isn’t nearly as popular as other typefaces by Mark Simonson such as Proxima Nova, however I think it’s a wonderful typeface and I would love to see it used more on the web.
Adobe Fonts (Typekit) includes this family for both web and desktop use with all Creative Cloud plans. No sync limits and unlimited pageviews. Sign up through the above links to help support Typewolf.
A typography master course that doubles as an interactive visual reference that helps you achieve flawless type on every design project