Uber Move is a bespoke sans-serif typeface launched as part of Uber’s 2018 rebrand. It was designed by Jeremy Mickel of design studio MCKL in collaboration with the internal Uber design team and branding agency Wolff Olins. The design features geometric letter shapes but has a quirky lowercase a that feels more like a grotesque. The Uber Move family is available in a display version as well as a text version optimized for use at smaller sizes.
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