Flawless Typography Checklist
Flawless Typography Checklist


Archer is a humanist slab serif typeface designed by Hoefler & Frere-Jones (now known as Hoefler & Co.). It was originally created for use in Martha Stewart Living magazine in 2001 and was later made publicly available in 2008. For a slab serif, it has a very warm and inviting feeling to it. Archer has been an extremely popular font (some might say overused) in the print world since its release and I continue to see it used more and more on the web. Wes Anderson has ditched his standard Futura for Archer in the poster for The Grand Budapest Hotel. Archer is available in five weights—light, book, medium, semibold and bold—along with matching italics and small caps styles.

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Archer Specimen

Archer Type Specimen

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Suggested Font Pairing

Closest Free Alternative on Google Fonts

Archer Font Pairings

Hanningtons Estate
Mar 16, 2017
FontsDala Floda, Archer
Oct 22, 2014
FontsArcher, Gotham
Legwork Studio
Jun 14, 2013