Chobani Serif

Chobani Serif is a bespoke serif typeface created for the 2017 rebrand of yogurt company Chobani. It was designed by Berton Hasebe in collaboration with Commercial Type. The design was influenced by the soft, warm serifs that recall the 1960s and 1970s, such as ITC Clearface, Cheltenham, Bookman and Windsor. The family comes in four weights with matching italics; however, it isn’t available as a commercial release.

Chobani Serif Specimen

Chobani Serif Type Specimen

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Chobani
Apr 3, 2018
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Flawless Typography Checklist

A typography master course that doubles as an interactive visual reference that helps you achieve flawless type on every design project