ITC Serif Gothic is a hybrid serif/gothic typeface designed by Herb Lubalin and Tony DeSpigna in 1972. The design is loosely based off Lubalin’s geometric sans-serif, Avant Garde, but with subtle serifs added. This typeface evokes the 1970s like no other, especially 70s science fiction, as it was used in the original Star Wars and Star Trek posters. ITC Serif Gothic doesn’t include any italic styles, however, it’s available in six weights—Light, Roman, Bold, ExtraBold, Heavy and Black.
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