Serif typefaces tend to be thought of as classic and traditional, whereas sans-serif typefaces are thought of as more modern and contemporary. The fine details of serifs, especially the more delicate and high-contrast designs, don’t always display well on screens, especially at small sizes on low-resolution displays. I think all of this will change in the next few years though as high-resolution screens are becoming more common. Expect to see more delicate, high-contrast serifs being used on the web in the near future.
Font research done for you.
Based on font usage data on Typewolf, as well as site submissions designers have been sending me lately, these are the 10 fonts that I predict will be hot in 2020. When you subscribe to my weekly type roundup newsletter, I’ll send you a free PDF with a list of my predictions.