Optima is a humanist sans-serif typeface designed by Hermann Zapf and originally published through Stempel in 1958. An updated version was released by Linotype in 2002 under the name Optima Nova. Although classified as a humanist sans, Optima feels more like a serif typeface without the serifs. The design features high stroke contrast and flared terminals, taking inspiration from inscriptional Roman letters. Optima exudes a feeling of elegance, making it a popular typeface choice for beauty products.

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Optima Specimen

Optima Type Specimen

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Closest Match on Adobe Fonts (Typekit)*

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Suggested Font Pairing

Optima Font Pairings

May 21, 2021
Apr 20, 2021
Fonts — ITC Garamond, Optima
Apr 1, 2020
May 6, 2019
Sep 29, 2018
Fonts — Folio, Optima
Fleisher/Ollman Gallery
Fonts — Optima, GT America
Mar 20, 2018
Fonts — Windsor, Europa, Graphite, Optima
Meredith Hattam
Mar 1, 2018
Fonts — Optima, Neue Haas Grotesk
Nathan Young
Jan 15, 2018
Fonts — Optima, Trade Gothic
Romance Journal
May 4, 2017
Fonts — Optima, GT America
Aug 4, 2016
Fonts — Optima, GT Cinetype
Taxonomy of Design
Oct 30, 2015
Fonts — Optima, Simplon
Confetti Studio
May 23, 2015
Fonts — Optima, Akzidenz Grotesk

Flawless Typography Checklist

A typography master course that doubles as an interactive visual reference that helps you achieve flawless type on every design project

Flawless Typography Checklist

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