Americana is a serif typeface designed by Richard Isbell in 1966 for American Type Founders. It was named “Americana” as a tribute to the at the time upcoming United States Bicentennial. The design features flared serifs, large counters, wide letterforms and an unusually large x-height for a serif typeface. It was a popular typeface of the 1970s so it definitely has a retro feel to it, but more of an elegant and classy retro than a tacky retro.
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