ITC Souvenir

Souvenir is a rounded serif typeface originally designed by Morris Fuller Benton in 1914. It was later redrawn by Ed Benguiat in 1967 and then published by International Typeface Corporation as ITC Souvenir in 1971. Due to its rampant overuse in the 1970s, ITC Souvenir is notable as one of the most hated typefaces by designers active in that time period—I like to think of it as the Comic Sans of the 70s. Although now I think it takes on more of a fun, kitschy and retro feel, so maybe it will make a comeback.

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ITC Souvenir Specimen

ITC Souvenir Type Specimen

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Suggested Font Pairing

Closest Free Alternative on Google Fonts

ITC Souvenir Font Pairings

Serious Business
Sep 12, 2018
Font research done for you.
Hubble
Oct 26, 2017
Fonts — ITC Souvenir, Work Sans
Burton
Feb 5, 2017
Fonts — ITC Souvenir, DIN
Fanta
May 9, 2015
Fonts — ITC Souvenir, Populaire, Gotham


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A typography master course that doubles as an interactive visual reference that helps you achieve flawless type on every design project