Optima is a humanist sans-serif typeface designed by Hermann Zapf and originally published through Stempel in 1958. Although classified as a humanist sans, Optima feels more like a serif typeface without the serifs. The design features high stroke contrast and flared terminals, taking inspiration from inscriptional Roman letters. Optima exudes a feeling of elegance, making it a popular typeface choice for beauty products.
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Based on font usage data on Typewolf, as well as site submissions designers have been sending me lately, these are the 10 fonts that I predict will be hot in 2019. When you subscribe to my weekly type roundup newsletter, I’ll send you a free PDF with a list of my predictions.