Optima

Optima is a humanist sans-serif typeface designed by Hermann Zapf and originally published through Stempel in 1958. Although classified as a humanist sans, Optima feels more like a serif typeface without the serifs. The design features high stroke contrast and flared terminals, taking inspiration from inscriptional Roman letters. Optima exudes a feeling of elegance, making it a popular typeface choice for beauty products.

Download Optima →

Purchase through this link to help support Typewolf.

Optima Specimen

Optima Type Specimen

Similar Fonts

Suggested Font Pairing

Closest Free Alternative on Google Fonts

Optima Font Pairings

Font research done for you.
Block
Sep 29, 2018
Fonts — Folio, Optima
Fleisher/Ollman Gallery
Fonts — Optima, GT America
Paradiso
Mar 20, 2018
Fonts — Windsor, Europa, Graphite, Optima
Meredith Hattam
Mar 1, 2018
Fonts — Optima, Neue Haas Grotesk
Nathan Young
Jan 15, 2018
Fonts — Optima, Trade Gothic
Romance Journal
May 4, 2017
Fonts — Optima, GT America
Bondfire
Aug 4, 2016
Fonts — Optima, GT Cinetype
Taxonomy of Design
Oct 30, 2015
Fonts — Optima, Simplon
Confetti Studio
May 23, 2015
Fonts — Optima, Akzidenz Grotesk


Flawless Typography Checklist

A typography master course that doubles as an interactive visual reference that helps you achieve flawless type on every design project