Designed by Tobias Frere-Jones and released in 2000 through H&FJ (now known as Hoefler & Co.), Gotham is a geometric sans-serif typeface that is among the most widely used fonts of the last decade. From Obama’s 2008 presidential campaign to countless corporate identities, Gotham is seemingly everywhere. The design was inspired by architectural lettering from mid-century New York City. Unlike other sans-serif typefaces which might feel German or Swiss, Gotham feels very American. Gotham is available in eight weights—thin, extra light, light, book, medium, bold, black and ultra—each with matching italics as well as narrow, x-narrow and condensed widths.
Based on font usage data on Typewolf, as well as site submissions designers have been sending me lately, these are the 10 fonts that I predict will be hot in 2019. When you subscribe to my weekly type roundup newsletter, I’ll send you a free PDF with a list of my predictions.